![]() ![]() For company events, this might mean using your logo, brand colors, or even incorporating some text that helps highlight the purpose of the event. ![]() That means your photos should be eye-catching and relevant. Use an eye-catching event photoįacebook Event photos should compel people to want to find out more. You can even reach out to the venue and see if there’s an opportunity for them to promote the event as well since you’re highlighting their business. Using the official listing for a venue helps build credibility and recognition, as well as linking the event to a venue Page that typically has its own built-out content, including helpful details like directions and hours. When people hover over the name of the location, the page will pop up. ![]() Start typing the name of the venue, and Facebook will autocomplete it with suggestions. You have the option of entering an address, or you can enter the name of a venue on Facebook. When you’re creating Facebook Events, you can put an exact location for where it will take place. Use Facebook’s recognized venue locations Now that many events are held virtually, the description is also a great way to clarify the entire registration process, including what kinds of confirmation and calendar invites guests can expect, and what content will be available on-demand after the event, as seen in the description of a virtual Chicago tour above. This section isn’t just for dry information though: just like any copy in your Facebook marketing strategy, make sure your writing is compelling and highlights the appeal of your event. Your description is where you’ll give important details for your event such as pricing, special guests and the schedule. Not only does naming your event help it stand out, but it also makes it easier for people to remember and talk about with their friends. If you’re having a happy hour, don’t just use the title “Happy Hour.” Come up with a fun and attention grabbing name like Frappy Hour at Starbucks. Give your event a unique nameįirst and foremost, your Facebook event should have an official name. No matter what kind of virtual or offline event you’re planning, these tips can help you create a successful Facebook event. Facebook events can now be easily connected with Facebook Live, allowing you to promote your live stream on an event page. This means you can keep your audience in the know without doing much leg work.įacebook event pages have benefitted from the many new Facebook features added in recent years. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. 12 ways to create effective Facebook eventsįacebook events are the perfect way to get users’ attention and keep it. In this post, we’ll give you 13 ways on how your brand can get the most out of Facebook Events and actually get people to attend. For marketers, Facebook continues to be a dynamic platform, with a huge audience and a variety of content types and publishing features that let you tailor the experience your fans get to what fits your brand.įacebook Events are not a new feature, but they’re still a great way to generate leads, build customer loyalty, and stay engaged with your audience. ![]()
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